strategic content
Attract your audience with the best online presence
online marketing
for business and personal brands
Look what they say about the content of my book
what is trending today
Online content is more important than ever.
A successful strategy pleases readers and Google, focuses on high-quality content for all media, establishes authenticity, and targets a specific audience.
While blogs and articles are essential, have you considered including video, audio, podcasts, and other media?
An info product can be your ticket to the future.
Learn this concept: informational entertainment.
Today the Internet surfer only has short attention spans.
It is important to have immediate content that entertains, enriches, is easy to share and attracts new potential customers. From media like emojis, memes, gifs, to infographics, picture quotes, and more.
don't stay behind
For every dollar spent, content marketing generates more than three times the number of leads than paid search. (Cahaba)
Websites with a blog usually have 434% more pages indexed (Tech Client)
Today, 47% of buyers look at 3-5 pieces of content before making a purchase decision (Demand Gen Report)
Companies with strategic content marketing generate 67% more leads than those that do not (HubSpot)
The 73% of large organizations hire someone to manage their content marketing strategy. (IAB)
Content strategy in 3 steps
1. Content creation
- ideation – Compilation of ideas and evaluation of those in which it is worth investing. Will they achieve the content objectives of SEO positioning, sales, connections or brand awareness?
- Creation – Start drafting, writing and optimizing the content. I can advise you if you are writing the content yourself. If you'd rather not do it yourself, I have access to great writers in all fields.
- Preparation – Writing your piece of content. Now we think about the optimal publication dates and we establish an editorial calendar as an execution strategy.
2. Publication of the content
Consistency, quality, and quantity are all considered as we direct your creation based on the presence you need to build.
3. Content promotion
This is where most of the time is spent and should be taken into account already in the ideation phase (see above). Think of the promotion act as the building relationships and community. Steps to keep in mind:
- Email marketing.
- Social media posts.
- Tag influencers / Reach cited influencers.
- Payment promotion (optional).
Content Marketing Plans*
“Per dollar invested, content marketing generates more than 3 times the number of leads than paid search.” (Kapost/Eloqua)
*Web design and development services are additional.
Initial
Fill your new website, blog and social content calendar with amazing content-
Topic and keyword discovery (SEO)
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5 web page site
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Home - 5-600 words
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Who We Are - 4-500 words
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Three web pages - 7-800 words
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2 specialty blog articles
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500-800 words long
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3 social media posts**
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custom wording
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Includes images
**$50 for each additional YouTube post.
Essential
Monthly content to boost the presence and conversions of your brand or business-
Topic and keyword discovery (SEO)
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Web content
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Add or improve up to 3 pages - 800 words
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2 specialty blog articles
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800 words long
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8 social media posts per week
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2 animated gifs
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4 news and promotion emails for subscribers
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400 words each promoting the blog, products and services
Professional
Monthly content to maintain your position of authority-
Topic and keyword discovery (SEO)
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Web content
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Add or improve up to 5 pages - 800 words
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1 authority blog articles
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2000 words long
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3 specialty blog articles
-
800 words long
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34 social media posts per week
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Recommended distribution: Facebook (2), Twitter (14), Pinterest (14), Instagram (2), LinkedIn (2)
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The distribution can be customized according to the needs of your business and the platforms you use.
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4 animated gifs
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8 news and promotion emails for subscribers
-
400 words each promoting the blog, products and services
What can I do for you?
Quality Web Design
Web design services that will visually enhance your message or product so that the user has the best possible experience.
Content Marketing
Make your brand known, get more traffic and leads, and increase conversions with well-executed content marketing plans.
E-commerce
Your store's products are positioned with great content and are marketed using the latest web technologies: WooCommerce, third-party integration, or a custom solution.
Web development
Our websites are developed to work optimally on the screens of all devices, pass all technical performance and speed tests, and offer the most comfortable user interface.
SEO
Proven search engine optimization (SEO) strategies are applied to your website and blog, deliver content to those who need it, and achieve the best ranking results.
Medium
Maintenance and technical support always active and at your fingertips. Your web project is evaluated throughout the development process and after the finished project is delivered.
Do you want to boost your online presence today?
Write me and let's keep in touch.